Farm produce
(Image credit: barn2door video)

Because of COVID-19, some people have been avoiding the grocery store and ordering their food online.

Usually buyers turn to major retailers. But Janelle Maiocco thinks many are hungry for sustainable, local options that they can easily pick up or have delivered.

“Local food is there,” she says. “It’s so close to us to purchase. We just don’t know who has it, how to get the food, who’s selling it, but if we knew all that, we would.”

Maiocco is the founder of Barn2Door, a tech startup that connects farmers and consumers. The company’s software powers social media and online sales for small farms that meet its sustainability standards.

“We’re really dedicated to making it simple to buy from the farmers that … have regenerative practices, sustainable practices, that care about the soil and the animals and the people that they’re serving in their local communities,” Maiocco says.

She says this does more than help reduce carbon pollution. It allows farmers to keep more of the profits and buyers to know where their food comes from.

“You really help build up relationships inside of a community where people are directly buying and selling as it used to be,” she says. “And hopefully, it becomes as convenient as buying from Amazon and any online entity, and then we’re starting to really change the game for local farmers.”

Reporting credit: Stephanie Manuzak/ChavoBart Digital Media.