Mark Twain once said, “Too much of anything is bad, but too much good whiskey is barely enough.”
That could be the motto for Scotland, where scotch whisky is big business.”Mark Click To Tweet
Garden: “In terms of the scotch whisky industry, we add just over five billion to the value of the U.K. economy. We support over 40,000 jobs across the U.K., and we have over a million visitors to the scotch whisky distilleries in a year which is similar to Edinburgh Castle so it’s pretty significant.”
Morag Garden is with the Scotch Whisky Association – a group of companies that produce 85 percent of the whisky in Scotland. She says the Scottish climate is perfect for making whisky.
Garden: “It’s not too hot, it’s not too cold, there’s lots of rain …”
So to do its part to help protect that special climate, the industry is reducing the amount of global warming pollution it emits.
Member companies have pledged to use 80 percent renewable energy within 33 years. Each is going about it differently. Some have installed solar panels. Others are burning whisky byproducts to generate energy.
The Scotch Whisky Association hopes its efforts will preserve the tradition, and the taste, of scotch whisky.
Garden: “We’re a sector who’ve been here for 500 years and we want to be here for another 500.”
Reporting credit: ChavoBart Digital Media.
Image graphic: Created by David McCarthy.