‘Save the Fish Stories’ (screen capture).

Climate change has very serious consequences. But to attract public attention, Ontario, Canada, has created a series of videos that are … well, silly. Take this one, in which a man fails to impress his wife with an amazing fish story:

[Save the Fish Stories PSA]

With climate change, higher temperatures in our lakes could mean less trout. That means fewer great fishing stories. Like that time up north when…

You caught a fish?

In another video, a pizza delivery driver rattles off all the tasty toppings that may be off the menu if climate change damages crops.

[Save the Pizza PSA]

… tomatoes, green peppers, red peppers, zucchini, kale, garlic, onions …

In a third, a self-proclaimed ski bum paces back and forth in his living room in full gear, waiting for snow. Meanwhile, birds chirp outside.

Glen Murray, Ontario’s Minister of the Environment and Climate Change, explains the light approach to such a heavy issue:

”‘We Click To Tweet

Murray: “We have so little time, you really gotta throw everything at it. Your wit, your humor and your sober, serious, heavy duty conversations about the reality of what we are facing.”

Murray says that he was blown away by how many people liked the videos – proving that a little laughter can go a long way.

Reporting credit: Evan Lowenstein/ChavoBart Digital Media.

Bruce Lieberman

Bruce Lieberman, a long-time journalist, has covered climate change science, policy, and politics for nearly two decades. A newspaper reporter for 20 years, Bruce worked for The San Diego Union-Tribune...