Looking for some “solutions” to what often seem the daunting challenges of mitigating climate change risks?

Stanford University civil and environmental engineering professor Mark Z. Jacobson, PhD, has some ideas you may want to be thinking about.

A senior fellow at the Stanford Woods Institute for the Environment, Jacobson specializes on atmospheric impacts of energy and developing large-scale clean-renewable energy solutions. He is, many might say, a big thinker. Take some of his big ideas one at a time.


  • Addressing “all” of the world’s carbon and air pollution problems simultaneously;
  • Transitioning “every” single country and state to 100 percent clean energy;
  • Doing so particularly through wind, water, and solar power;
  • Doing so in a way that is economically competitive and attractive;
  • And, in the process creating some 22 million new jobs.

Those are among the ideas Jacobson outlines in this month’s three-minute “This Is Not Cool” video by independent videographer Peter Sinclair. The video couples graphics and insights from the Rocky Mountain Institute and its cofounder and chief scientist Amory Lovins to make the case.

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Peter Sinclair

Peter Sinclair is a Michigan-based videographer, specializing in climate change and renewable energy issues. He has created hundreds of educational videos correcting climate science misinformation,...