End of business as usual graphic

For several global business leaders, including Sir Richard Branson and Arianna Huffington, a business driven by profit alone is no longer enough. So they and ten other CEOs created what they’re calling “Plan B” – an alternate approach that values social, environmental, and economic benefits.

Rajiv Joshi, the managing director of “The B Team,” says that the scientists of the Intergovernmental Panel on Climate Change have concluded that if the world transitions to a zero carbon society by 2100, it will give us a two-thirds chance of avoiding dangerous global warming.

Joshi: “There’s no business leader that would make an investment that had a 33 percent chance of failing.”

So the B Team CEOs are urging world leaders and businesses to commit to net-zero carbon emissions by 2050 instead, to greatly improve our odds of maintaining a safe climate. Joshi says climate change is already driving business innovation – as supply chains are disrupted by extended monsoon seasons in Asia or because consumers are demanding more sustainable products.

While many companies are already preparing for a low-carbon economy, the B Team hopes other leaders will join them in making a formal commitment.

Reporting credit: ChavoBart Digital Media.
Photo source: BTeam website.

More Resources
B Team Carbon Neutrality Press Release

John Wihbey

John Wihbey, a writer, educator, and researcher, is an assistant professor of journalism at Northeastern University and a correspondent for Boston Globe Ideas. Previously, he was an assistant director...