Nicole Freedman, director of Boston’s bicycle programs, says the Hubway has widespread appeal.
Freedman: “I think there’s a lot of misconceptions that bike share helps to prove wrong. Bike share is really not about the quote male cyclist hipster, twenty to thirty-five.”
Freedman says Hubway users range from professionals to tourists. There’s also a subsidized membership option for low-income residents.
As a result, about 6,500 bike-share trips are taken each day in Boston – many replacing car rides – so the Hubway has already offset about 500 tons of carbon emissions. The Hubway also keeps sustainability top of mind and is symbolic of a greener Boston.
Freedman: “People know Boston for the Red Sox. They know it for Faneuil Hall, and in Boston people love Hubway and they love the bike share, and it’s really become a new institution.”
Reporting credit: ChavoBart Digital Media.