Goodman: “There are just so many wonderful foods to choose from that come straight from the earth …”

That’s Myra Goodman, co-founder of Earthbound Farm in California.

Goodman: “When we started Earthbound Farm in 1984, people thought organic was just crazy hippie food.”


Thirty years later, the popular farm is America’s largest grower of organic produce. Now, Goodman would like to change how we look at vegan food, so she and daughter Marea have written a new cookbook: Straight From the Earth: Irresistible Vegan Recipes for Everyone.

Goodman: “I wanted to assemble a book of recipes that were irresistible to omnivores, just to encourage them to eat plant-based foods more often.”

She says eating vegan just once a week can cut your carbon footprint. Meat production, especially beef, takes a large toll on the environment – using resources and emitting greenhouse gases. For protein and calcium, tofu and black beans are some healthier and greener alternatives.

Goodman says buying hybrid cars or solar panels are big decisions …

Goodman: “But we all have the opportunity every single day to choose the food that we eat and really make a difference one meal at a time.”

Reporting credit: ChavoBart Digital Media.
Photo source: Earthbound Farm

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Lisa Palmer is a freelance journalist and a fellow at the National Socio-Environmental Synthesis Center, SESYNC, in Annapolis, Md. Her writing covers the environment, energy, food security, agriculture,...