If there’s a “rock star” in the climate science journalism community – and for the sake of outstanding journalism, we might all hope that there were not – it’s unquestionably The New York Times‘ science writer, Andrew C. Revkin, viewed by many as having the world’s best daily newspaper venue for reporting news on climate change.

Revkin, recognized also as having a healthy ambition and knack for knowing how best to promote his impressive body of work on the issue, this month launched Dotearth, a valuable resource for those wanting to stay abreast of global change and sustainability (climate change and more) and journalism on the subject.

“I’ve become ever more convinced of two things,” Revkin wrote on the site: “The strength of science lies in the trajectory of understanding more than in any single finding, and the most durable ideas emerge from conversation, not monologue.”

That makes the blog format ideal for him, he wrote. He’ll focus “on the broad-brush theme of sustainability” because what he calls “slow drip” issues are intrinsically harder to communicate through traditional media more accustomed to dealing with breaking news. His angle: “eventually momentous trends that hide in plain sight.”

He writes that he hopes the blog can provide ongoing attention to “underlying problems related to humanity’s impact on the environment [that] are largely reversible.”

Revkin’s newest communication effort will warrant close watching … and, no doubt, bookmarking.